I molded a pair I had. Just get a hair dryer and place on low. Heat binding for 5-10 minutes then immediately place on and stand for ~5 minutes. Hope this helps.
yea, I took my 08 Ones and ran them in the tub with the water temp all the way up, let em cool a bit (so they dont burn your feet) and popped my feet in there. They molded extremely well.
it's just marketing. don't worry about it. you think danny harf heat molds his bindings? you won't be thinking about whether or not your bindings have been properly heat molded when you're edging into the wake.