feature film, could change the industry?

I'm sure everyone is aware of the feature film thats in the making right now,and I was thinking about it, I think it will be really good for the industry, economically anyway. simply because it is introducing wakeboarding to a much larger audience. Even if only one person in each viewing decides to take an interest in the sport, think of how many people that would be across the country! This could really help the industry imo, I was just wondering what everyone else was thinking about it. Both pros and cons to having a feature film out there. The only con I could think of is if the industry gets too big it will be harder to get in touch/stay in touch with the pros. I dunno though, I could be wrong.