flex boards- slingshot/company for real???

This new flexboard technology might be for real. I know both Aaron Aubrey and Randy Harris. I was shocked when Aaron decided to ride for slingshot. Makers of a flex board. Aaron was always the guy to talk smack about gimmicks and be a little more "core" than the next guy. So when he signed with slingshot I was shocked. Now Randy signing with Company and supposedly gonna ride a flex board really shocks me. Both these guys being your hard core west coast style riders really puts a stamp on these "flex boards". A friend of mine from truckee rides one and loves it too. Who else rides these or did ride one?? If there is a signifacant advantage, I want it. I guess I will have to ride one. But Having style cats like Randy and Aaron riding the flex technology may push boards in this direction.