Gimmicks in wake

Bored today and surfed the net for way too long but I have managed to find a few things that I think are certifiable gimmicks and or overpriced products.

Here we go:

RONIX - I can't wrap my wind around a reason why the ONE comes in 3 different versions. It really seems pointless to me, take all your best technology and put it in one board, not 3. I think it is a cheap gimmicky way to make more money. This is exactly what they did at Hype with biolite and dna and whatever other cores they did. I just think it is lame to have so many versions of one product that is marketed as super premium in the first place.

PHALANX- 600 for a board? Seriously? I saw they had rope and handle combo's for 119 which I thought was awesome but WOW! 600 dollars for a board, that costs more than my first two setups combined. The product isn't really anything innovative over what is already out, I don't see any new tech in these boards, I know that Schmaltz built them which is awesome, you know they will be built to a high standard, but these boards should not be hitting anywhere above 499 max.

HYPERLITE SYSTEMS - I'm sorry but I cannot take these serious, I have heard some good stuff but I just see a ploy to stand out in a market that is passing a company by. I'm sure they will sell because they are eye catching and they seem to get good reviews for cable riding, but are they necessary? I remember the days of riding the original Hype stuff, like the 30/60's and highbacks. They are antiques today but if you think about it, some of the tech from those are coming back, like standard mount plates, the claw didn't last all that long before we saw the entire industry start to go back to the original. Given these old boots do not have anywhere near the comfort of the boots today, I'm sure a lot of good riders could slap on an old setup and make the bulk of us look like boys in a mans game.

I dunno if I have the rant flu or what but this stuff irritated me, list any new products that make you want to puke!