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From Centurion Crew
Effective August 1, 2009 Centurion boats assumes total distribution for all products
world wide. For nearly two decades Centurion dealers in the western United States
worked through a distributor whose contract expired.
“We are living in unprecedented times in the marine business and this is the perfect
opportunity for us to galvanize the Centurion brand and grow our market share with a
consistent and energizing plan under one banner,” declared Centurion CEO Rick Lee.
Welcoming more than 40 new dealers to a factory direct relationship, Centurion has
rolled out the red carpet. Accordingly, the companyʼs 2010 programs have been
overhauled and fine tuned to meet market conditions and inspire business
partnerships. Creating meaningful brand value that enhances margins and protects
dealers market area, Centurion has forged a new Centurion Authorized Dealership
program. Resonating strongly with dealers, Centurionʼs new 2010 programs have
been widely embraced.
Despite the economy, Centurion has advanced new products, features and
technologies and even formed a new Commercial Flight Division targeted toward
commercial watersports operators. Further, the company has invested heavily in
cutting edge consumer development web based technology. Centurion management
believes that its combination of world class products, new technologies and
commitment to its dealer network positioning the company well ahead of competitors.
While other companies may be faltering, Centurion is strengthening its core
competencies, investing in its expanding dealer network and increasing production in
both of its California and North Carolina factories.
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