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I'm not understanding the difference between you supposedly saving money in productivity by buying expensive apple computers, and companies saving money in productivity by buying exchange?
Also, I'm not really following your pricing logic either... There is nothing forcing companies to move to new versions of exchange, in fact most places skipped 2007 altogether and are going straight from 2003 to 2010... So if you take that $60 initial investment per person it actually only cost them $9 per year. Now if you are smaller and (sensibly) don't want to deal with the costs of actually purchasing/configuring/maintaining your own server, you can do hosted exchange from the big solid providers for about $95/year. Pretty much on par with Apple MobileME which is $99/year.
I really don't think $9/year for something as robust as Exchange is bad at all. If you went all out and did upgrade to 2007 in there as well, then you'd be up to a whopping $18/year...
Hosted Exchange is not new - it's been around forever. Microsoft has been targeting Exchange at large businesses and hosters for a long time now - it's not meant for smaller shops (that's what they have the Small Business Server products with exchange integrated for if folks REALLY want to have their stuff running in-house and want to do it cheaply licensing-wise). What is new is Microsoft providing hosted exchange services themselves instead of leaving it up to partners. It will be very interesting to see how that shakes things up.
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