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You have a couple of different options for distribution besides BRD or HD-DVD.
a) Web distribution. You can sell downloads of the video as WMV9 HD direct from your website or possibly through services like CinemaNow.com or XBox Live.
b) Broadcast distribution. Hit up Mark Cuban to find out what HDNet pays for broadcast rights to HD content.
c) D-VHS. Sure, there are maybe only 5,000 players out there. But it has to be cheap to author!
d) DVD-R. Variation on (a). Author your own data DVD with a WMV9 HD file on it, sort of like what they did with Terminator 2: Extreme Edition before HD-DVD was available.
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