I do not understand why dealers are continuing to go to boat shows. They were dying prior to this "economic slump". Take the money spent on boat shows, and do some creative demo days with board companies, riders, cookouts, etc.. Boat shows are dead. Down here the LA Show has been slowing for three years...at least. Why would a customer drive to downtown LA, pay $20 to park, pay to get in, and pay a ridiculous amount for food when they could go to the dealership and get the same deal while on the water perhaps riding behind it with a pro? If you say the companies are offering incentives for boat show purchases....why? Take the dollars spent on those incentives and give them to the dealer to throw demo days without paying thousands for booth space.. Then give the same incentives while saving on the booth.
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