people who installed their own tower, need help

I have a new dimension tower going on my sport nautique but have a little issue. Is there a good way to work with that kitty hair resin they give you. It doesnt seem to stick very well and wants to drip down a lot. I remember someone saying they didnt even use the stuff, but I figured they gave it to me for a reason. So far all I have done is make a mess with this stuff with very little getting on the area I need it on. Besides being awkward and a PITA, what did you do to lay the stuff down, or did you not and do you have any problems with it?