Well you know how word of mouth works, so maybe that's their plan, why put a lot of valuable manpower, time and effort as well as funding to advertise, when they get a few dedicated customers to pass along the word on open forums, blogs, or out @ the cable parks and such. That way they just stay under the radar and can stay within their financial means and prob'ly still come out on top when the end of the year comes. just one possible avenue there.
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