Mastercraft Sales - Press Release

(fogey) · (fogey) **Join Date: Mar 2002** 07-14-2007, 3:36 PM

Here's an article from the Knoxville News-Sentinel's business section today. I thought the sales growth in a sluggish economy a few years ago was interesting, as well as the breakdown in sales by some market segments.

"East Tennessee-based MasterCraft Boat Co. for the sixth straight year had record gains in revenue and boats sold. In fiscal year 2007, the company had $199.2 million in sales and sold 3,639 boats, said company spokesman Jason Boertje. In the fiscal year ended June 30, the company saw a 9 percent increase in boats sold and a 12 percent increase in revenue. When the company began in Maryville in 1968, it sold 12 boats the first year.

"MasterCraft, now based in Vonore south of Knoxville, attributed the gains in part to a strong showing at boat shows and 'aggressive' introductions of new models. 'New products and hands-on dealer development led to a 218 percent increase in our saltwater business, a 10 percent increase in our international business, and a 9 percent increase in our domestic freshwater business,' John Dorton, president and CEO of MasterCraft, said in a press release.

"MasterCraft has nearly 600 employees. On its Web site, MasterCraft said it is the world’s largest producer of ski, waterboard and luxury performance powerboats. It sells boats in 25 different countries and has more than 100 domestic and international dealers."

(rson) · (rson) **Join Date: Jun 2002** 07-14-2007, 4:07 PM

Nice.....others??? Bu? CC? SC? or even EPIC?

(ord27) · (ord27) **Join Date: Oct 2005** 07-14-2007, 8:16 PM

interesting article Jeff'
it's good to see american based companies gaining in international sales!

hey Jeff
we are headed out your way friday!
gunna stay in a cabin on lake Norris

have you guys gotten any rain yet?
have you been out to Norris lately?..if so....how's the lake?!

thanks

(xaggie) · (xaggie) **Join Date: Nov 2002** 07-14-2007, 9:43 PM

Wow with those #'s it equates to $54,740 a boat.

(fogey) · (fogey) **Join Date: Mar 2002** 07-15-2007, 4:53 AM

Very little rain, Cliff. We're really in drought conditions; this is the second driest season in 118 years.

I like Norris, but I don't get there much because my boat's in a slip on Ft. Loudon. I haven't heard of any problems at Norris due to low water. Other lakes -- yes, but not Norris. In fact, Norris was at its target elevation as of June 1. Have a great time!

(ronnyboy27) · (ronnyboy27) **Join Date: Nov 2005** 07-15-2007, 5:53 PM

Hope to increase there number by one more next year.

(dubsac) · (dubsac) **Join Date: Mar 2006** 07-16-2007, 9:30 AM

The huge increase in saltwater business is interesting. I am an 07 X45 Saltwater Series owner. I didn't even consider any other true wakeboard boat manufacturers when buying since I ride in Miami and the Keys. I wonder if the other manufacturers will start making saltwater boats due to MC's huge growth numbers.

(Message edited by dubsac on July 16, 2007)

(ord27) · (ord27) **Join Date: Oct 2005** 07-16-2007, 10:02 AM

thanks Jeff
we are excited about the trip!

the rain has finally let up here

but it will be awhile before all of the closed lakes and rivers are open again

(woreout) · (woreout) **Join Date: Aug 2006** 07-16-2007, 10:58 AM

Will(dubsac), I'm sure someone will copy MC's SS version. The norm is let MC test the market with new innovative products and if successful copy them. Like MB and Tige did with the picklefork. I know Cobalt had the pickle first but it wasnt a success and they dont build it anymore. MC has had great success with it. Spinning board racks, Tower mirrors, fuel injected since '94 are just a few others. Hell even CC copies MC's advertising. I think Malibu, CC is or has already some sort of Salt version.

(Message edited by woreout on July 16, 2007)