Their latest press release says corporate hyperlite. I think its pretty interesting that they would use that wording in a press release. I dont really see liquid force, ronix, or any other manufactuerer righting "corporate ___". weird.
I would believe that there is a little sarcasm in the use of the word corporate. Wakeboarding is such a small entity, that I believe it would be hard to be truly corporate. Its not really a corporate company if you call customer service and possibly end up talking to Mr Obrien (well not now but in recent years)