They used to say 15-20% off the "premium" brands and 10-15% off the "budget" brands was a good deal. Manufacturers claimed they didn't have as much mark up in the budget brands(Moomba, Axis, Supreme, etc.). Not sure if I ever really believed that, as they were cheaper because of the inputed materials and options and not because they made them cheaper by lowering their margins.
Also keep in mind dealers won't deal nearly as much on a ordered custom boats and a floor boat. There is no incentive for them to. I wouldn't expect better than 10% off MSRP on a custom ordered Axis.
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