Jobe recently became the first-ever watersports brand to have reached the milestone of 100,000 Facebook fans. In merely 3 years' time, the Jobe Facebook page has become an interactive platform for consumers and Jobe to meet.
Another 1,000 fans join Jobe on Facebook each and every week, so it’s only a matter of time till the next milestone will go into the history books too! This growth is indicative of the growth that the brand has been going through. In recent years, Jobe has become one of the most popular watersports brands in the world! A large part of the Facebook fans comes from the U.S. This shows that Jobe’s previously announced USA expansion plans seem to be working out very well.
Jobe is obviously very pleased with this achievement. "Facebook is absolutely one of the most important marketing tools for us. It enables us to reach consumers in a very quick and easy way. Moreover, the people that we reach are real fans of Jobe, so the communication is also extremely efficient. The fact that we’ve reached this milestone is great, but we still have a long way to go… We have many more plans for the near future," said Jobe's marketing manager Henk van der Werf.
The Jobe Facebook page gets updated daily with interesting posts covering all kinds of watersports disciplines; boating, wakeboarding, water skiing, kneeboarding and jet skiing. Fun giveaway and other specials are also regularly launched on the Jobe Facebook page.
Click here if you aren’t a Jobe fan yet!