Fresh, Goes-on-Clear Formulation Ups the SPF, Lowers Price Point
MORRO BAY, CA – Uncovering a safe and natural sun care regimen just got much clearer with the introduction of new and improved Elemental Herbs Sunscreen – now boasting broad spectrum SPF 30 protection and a fresh formulation that goes on clear.
Available in the company’s popular Sport and Kids products, the updated sunscreen formulas remain chemical-free, coral reef safe and armed with the most powerful sun protection ingredient found in nature: pure, non-nano zinc oxide.
“We’re excited to reintroduce our safe and effective sunscreens with a new formulation based entirely on customer requests,” said Caroline Duell, president of Elemental Herbs. “We’ve combined the most nourishing natural herbs and oils with the unmatched UVA/UVB protection of zinc to create an affordable, mineral-based sunscreen that leaves no white residue behind.”
Antioxidant-rich, hydrating and non-greasy, Elemental Herbs Sunscreen Sport™ and Sunscreen Kids™ are made with organic ingredients, including Rose Hip Fruit, Jojoba and Extra Virgin Olive Oils, and are gentle enough to be used on babies. Even more, because the biodegradable formulas contain no chemicals or parabens, they are also safe for the environment.
Proven to protect from sunburn and skin damage in any setting, the sunscreens have been tested by surfers, skiers, pilots and moms.
Customers will also appreciate a new, lower price point. Available in June, three-ounce containers of the improved Sunscreen Sport and Sunscreen Kids will retail for $15.99.
Located in Morro Bay, CA and founded by Caroline Duell in 2005, Elemental Herbs inspires people to live in balance with nature by offering organic herbal-based healing formulas including All Good Goop™ healing balm, All Good Lips™ lip balms, Herbal Cool™ pain relief spray, Sunscreen Sport™ and Zinc Sunstick sunscreens.
The products are currently available online and at 500+ retailers nationwide, including health food stores, outdoor sports shops and high-end gift shops. Elemental Herbs, a B Corporation dedicated to social and environmental responsibility, is also a member of 1% for the Planet and the Green America Business Network. The company endorses the campaign for safe cosmetics by testing its products on humans rather than on animals. elementalherbs.com.