My uncle came up with a "sports theme" cooler, that uses special materials that keep things cold for like....a week? or something like that. He made a bunch of different styles, for each sport, they're actually pretty cool. They're shaped as objects from each sport, like hockey pucks and sticks, a football, baseball, etc. He's got patents for them already, and is now in the process of marketing the product. He's been at it for, I'd say three or four years, and they haven't hit store shelves yet. But I know that he's had some investor complications, for some reason or another. He had over $1 million in potential sales lined up to companies, and investors are apparently just dragging their feet over it. No idea why. Hopefully that kind of answers your question. You have to patent, find a manufacturer, get a good pitch going for investors, FIND investors, market your product, etc. A LOT of work before the product hits shelves. I'm guessing you don't want to share what this toy is, due to not havin a patent yet?
Edit: and remember, patents aren't cheap. They can cost around $4000 plus the other misc. costs, so if your idea doesn't take off, you're pretty much out several thousand dollars. But sometimes risks needed to be taken in order to be rewarded!
Last edited by benbuchholz; 07-15-2011 at 12:08 PM.