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Old    Hate N Pain (hatepain)      Join Date: Aug 2006       04-08-2010, 8:55 AM Reply   
What do you guys think about the new Nike ad? I love it, I think it was genius. They do an excellent job of humanizing Tiger as well as making him humble and vulnerable. They could have very easily waited to let time pass and Tiger to return to form but they very wisely faced it head on. A post-mortem Earl woods looking his son dead in the eyes asking some tough questions but lovingly...genius.

http://www.youtube.com/watch?v=5NTRvlrP2NU
Old    AMO (amo)      Join Date: Jan 2009       04-08-2010, 9:00 AM Reply   
Very edgy and to the point, but a little creepy.
Old    A-dub (behindtheboat)      Join Date: Aug 2006       04-08-2010, 9:01 AM Reply   
unethical in my mind. Use of his deceased fathers voice? that's classy...
Old    John Anderson (fly135)      Join Date: Jun 2004       04-08-2010, 9:10 AM Reply   
I can't relate to the ad industry. But I guess they know what works.
Old    Mattgettel (mattgettel)      Join Date: Jan 2009       04-08-2010, 9:20 AM Reply   
I like it. Maybe the guy really is sorry?
Old    Sinko (sinkoumn)      Join Date: Jan 2007       04-08-2010, 9:24 AM Reply   
Kinda odd, didn't his dad run around just as much as Tiger? So did he learn anything?
Old    Matt Laird (Matt)      Join Date: Mar 2010       04-08-2010, 9:24 AM Reply   
Thats a waste of 33 seconds, I can never have back...
Old    sperbet            04-08-2010, 9:43 AM Reply   
Quote:
Originally Posted by mattgettel View Post
I like it. Maybe the guy really is sorry?
Yeah, he's sorry. Sorry he got caught.
Old    Elizabeth LaMarca (lizzyb)      Join Date: Sep 2005       04-08-2010, 10:03 AM Reply   
^^^ Exactly.

I found it tasteless to use his late father in the commercial. Hated it.
Old    Eubanks (eubanks01)      Join Date: Jun 2001       04-08-2010, 10:06 AM Reply   
Interesting to say the least. I can appreciate the humility in doing such an ad. At the same time though, your image is ultimately only going to be rebuilt by time and actions. Trying to do it commercially via your biggest sponsor makes it feel a bit cheap and unauthentic.
Old    Small Light (stephan)      Join Date: Nov 2002       04-08-2010, 10:31 AM Reply   
I agree with you Eubanks, but would you think a commercial with golfs number one salesman doing a traditional "Tiger" commercial is more effective in getting him out there? Juggling wedges would seem a little silly about now. I think him staring at the public and putting some of the emotions he has ran through in the open is effective. It's a good commercial in that the user can interpret it as talking about golf or life. It seems like he's saying "I effed up. I get it. I'm moving forward and welcome your support if it comes".

Did you see his last press conference? He pretty much went out and answered every question asked of him.

In other news, I'm taking tomorrow off for the annual "Masters Holiday", quick 9 in the morning and beer & TV all afternoon!
Old    Rob Foster (surfdoggy)      Join Date: Dec 2009       04-08-2010, 11:37 AM Reply   
More people talking about Nike golf today than there have been for awhile. Probably a better add than him chipping balls into bra cups.
Old    Cliff Griffin (seattle)      Join Date: Mar 2002       04-08-2010, 11:40 AM Reply   
Yup...

That's just what we need.

I've always said it's best for apparel manufacture's to guide athletes and potential customers down the correct moral path.

WTF comes next... Nike churches, NIke bibles, Maybe a priest sponsored by Gatorade?

Love how the backwoods, redneck, good ole boys from Agusta have the audacity to call Tiger's behavior out. Given their rich history of racism who better to judge than them.

JFC!... doesn't anyone think this is completely over the top???

Last edited by seattle; 04-08-2010 at 11:43 AM.
Old    S Dub (sdub)      Join Date: Jan 2003       04-08-2010, 11:56 AM Reply   
Not a Nike fan, not a Tiger fan. Lame commericial.
Old    Joe Umali (dakid)      Join Date: Feb 2001       04-08-2010, 12:01 PM Reply   
cliff, who are you to say it was nike's idea?

the ad was brilliant from a marketing standpoint. tasteless using his deceased father's voice? they haven't set a precedent...using voices of dead people isn't new people.
Old    A-dub (behindtheboat)      Join Date: Aug 2006       04-08-2010, 12:07 PM Reply   
Quote:
Originally Posted by dakid View Post
cliff, who are you to say it was nike's idea?

the ad was brilliant from a marketing standpoint. tasteless using his deceased father's voice? they haven't set a precedent...using voices of dead people isn't new people.
that still doesn't make it right
Old    Joe Umali (dakid)      Join Date: Feb 2001       04-08-2010, 12:11 PM Reply   
why is it wrong this time and wasn't before?
Old    Robert Mitchell (2006maliblue)      Join Date: Mar 2009       04-08-2010, 12:14 PM Reply   
Didn't get it. How would we know it was his fathers voice if the news agency's didn't tell us? And he just stood there looking at the camera like a deer in the headlights. I was laughing thinking that was probably the look he had when Ellin confronted him! Well at least untell she grabbed a 9 iron and swung for his face. I think the commercial could have been better if he took responsibility for his actions and he said he screwed up and shouldn't be a roll model. I didn't see him take any responsibility, he just stared at the camera!

I say it was a fail in humanizing Tiger. However I will agree it has created buzz for Nike and has the Nike name being mentioned everywhere right now and I'm sure thats all they really care about!
Old    Joe Umali (dakid)      Join Date: Feb 2001       04-08-2010, 12:26 PM Reply   
Quote:
Originally Posted by 2006maliblue View Post
I think the commercial could have been better if he took responsibility for his actions and he said he screwed up and shouldn't be a roll model. I didn't see him take any responsibility, he just stared at the camera!
all the other times wasn't enough for you? how many times are you made to apologize when you screw up?
Old    John Anderson (fly135)      Join Date: Jun 2004       04-08-2010, 12:46 PM Reply   
I don't know if he's getting a divorce, but if he is why not run with the Playboy persona and live the lifestyle he wants. In the long run that's a lot better than looking all sappy and fake like he's sorry for anything but getting caught.
Old    Joe Umali (dakid)      Join Date: Feb 2001       04-08-2010, 12:48 PM Reply   
whether you believe he's sorry or not, this will probably be the most watched 1st round of golf....EVER!
Old    Robert Mitchell (2006maliblue)      Join Date: Mar 2009       04-08-2010, 12:49 PM Reply   
You don't know my Mom do you Joe? lol I still get yelled at for the toilet seat i left up 5 years ago!

I just saw no use to the commercial, for me it was a waste of 30 seconds! I didn't see them selling anything or conveying any messages. What other reason is there for having a commercial?

Personally I could give a rats a** about the guy. What he does on his own time is his choice and if he wants to cheat on his wife with a bunch of skanks the more power to him. But I would never buy a Nike product because he's there spokesperson. I'd buy there product because it works and is the best price and quality. If I was Nike I would have went a different way with there commercials!

P.S. Joe has Tiger really already apoligized to everybody? What about that porn star that Gloria Allred is repping who he hasn't acknoweledged or apoligized too. And she has some big proof they where togethor. Tiger hasn't been completly forth coming. He is to busy trying to protect and mold his image. When he admits he was dittling the ompa loompas then we'll know its all out on the table! lol But in reality who cares.
Old    A-dub (behindtheboat)      Join Date: Aug 2006       04-08-2010, 12:52 PM Reply   
to me it was never right, but this situation, and timing, just don't seem tactful. I guess it's more that everyone's been waiting to see what would happen/it be like, and this is it. To me, too many marketeers got in a room and tried to have too many messages in a blip
Old    Joe Umali (dakid)      Join Date: Feb 2001       04-08-2010, 12:54 PM Reply   
fai enough robert. but, i don't think he owes any of us, including the pr0n star or gloria allred (especially her) anything.
Old    John Anderson (fly135)      Join Date: Jun 2004       04-08-2010, 12:58 PM Reply   
"What other reason is there for having a commercial? "

To put a Nike logo on the screen for 30 seconds.
Old    Hate N Pain (hatepain)      Join Date: Aug 2006       04-08-2010, 1:01 PM Reply   
The man has done nothing more than own up to and apololigize for his actions. Who the hell are you guys to decide that he is not thouroughly contrite? Why can't you just take his current actions in good faith? What has he done in the present to show that he is "only sorry he got caught"? The man is an addict something I guess many of you can't/won't understand. I guess for me it hits home a little more. You may have not noticed but I was gone all of February, I too was in rehab for sex and love addiction. Owning up to something of this nature is a very tough thing. It's often something men pride themselves on, not affairs but sexual conquest. Coming to an understanding that you have a problem and need to change virtually everything about yourself because of what is oft considered "normal" is a brave thing and takes a lot of introspection.

For those that participated in the discussion of ad thanks. For those that decided to chastise Tiger for who he has been and not he is being take a look at your own past. I bet there is a few things you don't want people to judge your current self against.

I stand by what I said about the ad. Its a man looking the world in the eye owning up to his transgressions.
Old    John (vrider202)      Join Date: May 2008       04-08-2010, 1:05 PM Reply   
I didn't think the commercial was great, but it certainly has gotten Nike some attention. As for apologies, the man has said he is sorry. To say that a woman who is in an affair with a married man deserves an apology is ludicrous. They need to aplogize for being money and fame chasers with no morals, just as Tiger has.
Old    Hate N Pain (hatepain)      Join Date: Aug 2006       04-08-2010, 1:07 PM Reply   
Robert, there is no good reason for him to come out and name all the woman to whom he has had a relationship with. There are likely women who don't want there name in the press. He hasn't denied realtionships with these women as they have come forward.
Old    Cliff Griffin (seattle)      Join Date: Mar 2002       04-08-2010, 1:35 PM Reply   
"cliff, who are you to say it was nike's idea?"

Yup... they were helpless to do anything and probably forced to stand idly by while others decided the direction their commercial took. This happens to little start up companies like Nike all the time.
Old    Elizabeth LaMarca (lizzyb)      Join Date: Sep 2005       04-08-2010, 1:53 PM Reply   
Those skanks that slept with a married man don't deserve an apology. They deserve a punch in the face.
Old    S Dub (sdub)      Join Date: Jan 2003       04-08-2010, 2:35 PM Reply   
there would be no use for this commericial at all if from the begining Tiger just man'd up and apologized. Instead he hid out out like a little biatch and didnt speak a peep. I would of preferred he went the Kobe route, had a press conference and admit he made a mistake.

I dont think he owed an apology to everybody, but def. should of apologized to his sponsors, the PGA and all the players who had to endure weeks of media probing.
Old    John Anderson (fly135)      Join Date: Jun 2004       04-08-2010, 2:54 PM Reply   
Is that the cost of fame? Having to apologize to people you don't know and who may even be of worse character?

All those people who expect him to apologize should probably pony up and pay a few bucks to get it. You are supposed to pay for your entertainment.
Old    Hate N Pain (hatepain)      Join Date: Aug 2006       04-08-2010, 4:45 PM Reply   
@ S Dub, he went to rehab to better himself, its not hiding out.
Old    Jeremy (wake77)      Join Date: Jan 2009       04-08-2010, 8:36 PM Reply   
"P.S. Joe has Tiger really already apoligized to everybody? What about that porn star that Gloria Allred is repping who he hasn't acknoweledged or apoligized too. And she has some big proof they where togethor. Tiger hasn't been completly forth coming."

So what exactly is your reasoning that Tiger should have to apologize to any of the women? Last time I checked, every one of these women had consensual sex with him, it wasn't rape. All of these women knew Tiger is married, so I think that they are owed nothing. You know the old saying, "It takes two to Tango"?

John hit the nail on the head. "Is that the cost of fame? Having to apologize to people you don't know and who may even be of worse character?" I am a Tiger fan, and as far as I'm concerned the only people he owed an apology to was his family. HIs infidelities had no impact on any of our lives except he missed a few tournaments.
Old    Akadirtbikingdad (wakeboardingdad)      Join Date: Aug 2008       04-08-2010, 8:57 PM Reply   
Cheesy and pathetic. I can see the story board being talked up in the meeting. Marketing Genius: "Okay. We frame Tiger in black white, run some deeply thoughtful voice track of his father, and slowly zoom in. While this is happening Tiger will be appearing to almost cry with the audience beginning to take pity on him. Just at the right moment, we'll throw in some 40's film noise and then fade to black." Nike: I love it, but what does any of that have to do with Nike? We don't sell condoms! Marketing Genius: Oh! When it fades to black, that's when we'll tastefully place the Nike logo to enforce the thought that if Tiger is okay with Nike, then America should be too."
Old    Joe Umali (dakid)      Join Date: Feb 2001       04-09-2010, 12:19 AM Reply   
why shouldn't america be ok w/ nike?
Old    Paul (paulsmith)      Join Date: Mar 2002       04-09-2010, 6:59 AM Reply   
Tiger takes narcissism to a whole new level.
Old    Jeff Baker (innov8)      Join Date: May 2005       04-09-2010, 8:56 AM Reply   
Brilliant

This commercial has been on every news channel throughout the U.S. and Nike doesn't have to pay a dime for all that free advertising.




.
Old    Manzo (zo1)      Join Date: Aug 2002       04-09-2010, 9:39 AM Reply   
Excellent spot...

Y'all are talking about it on here, right? Tis the goal with advertising.
Old    A-dub (behindtheboat)      Join Date: Aug 2006       04-09-2010, 9:45 AM Reply   
but it's not getting me to buy anything, more likely to turn me away. That is a broad approach to marketing, if the desired outcome was reach and attention, well yes they got it, if it was to actually sell stuff and promote the company and product, in my opinion it did the opposite, at least for me
Old    Ian Brown (wakereviews)      Join Date: Sep 2006       04-09-2010, 10:12 AM Reply   
here are some spoofs, some better than others and some not PG due to language.

http://deadspin.com/5512808/a-roundu...added/gallery/
Old    Manzo (zo1)      Join Date: Aug 2002       04-09-2010, 10:34 AM Reply   
Quote:
That is a broad approach to marketing
Not really, that is marketing at it's core... it is not all about getting someone to buy something. They were not even promoting a product. They are manufacturing (or in this case re-manufacturing) an image because there are so many people that hate this guy for no reason.
Old    Wes (pesos)      Join Date: Oct 2001       04-09-2010, 11:10 AM Reply   
OMG Ian, #4 and #5 have me rolling...
Old    John Anderson (fly135)      Join Date: Jun 2004       04-09-2010, 11:11 AM Reply   
Quote:
Originally Posted by wakereviews View Post
here are some spoofs, some better than others and some not PG due to language.

http://deadspin.com/5512808/a-roundu...added/gallery/
That was hilarious!
Old    Hate N Pain (hatepain)      Join Date: Aug 2006       04-09-2010, 12:42 PM Reply   
On wednesday I went to the Foot Locker and bought each of my kids shoes they all chose Nike and had never seen this commercial nor would care. Nike is a monolith that is going no where! This was about them standing behind a man that made mistakes, it took balls and hell it worked. The moral high ground here was in not ditching someone, it was standing by his side through his tribulations and helping him to get through it. Obviously they have much to gain by keeping Tiger on assuming he continues to be the golfer he has been and works towards being the man we all thought he was. He said it himself that going forward its not about how many tournaments he wins its about being a better man. Nike had the forsight to see that in him while Gatorade, Accenture, etc. did not.
Old    Nacho (denverd1)      Join Date: May 2004       04-09-2010, 1:15 PM Reply   
You don't miss opportunities like this in marketing. Strike while the iron's hot. Not 6 months from after a few tourney wins, after a few sponsors come back or he adds new ones. Right now, Masters week, first tourney back, epic timing. Love it or hate it, it's prime.

Not only did every major news source cover the commercial, a talk show I know of wanted feedback from listeners. Like it or not, its damn good marketing. They're not out to change our minds about the situation, its there just to make us think. And think about Nike while we're at it..

Agree with Hate, its more about them standing by their anchor athlete than improving his public image.
Old    Paul (paulsmith)      Join Date: Mar 2002       04-09-2010, 2:34 PM Reply   
I understand why Nike did it, and don't blame them a bit. It is probably effective from a pure cost-benefit analysis.

Tiger doing it? That seems exploitative of his dead father and narcissistic to the maximum. My lord, what's the point? He needs more money? He needs people's adoration? STFU and play golf, that's what it his father should be telling him if he were alive.
Old    Rob VLX (skull)      Join Date: May 2002       04-09-2010, 2:44 PM Reply   
Interesting... can't say I am bothered by it at all or motivated to buy any new Nike athletic shoes.

Overall, I do find it pretty clever and well done.
Old    Hate N Pain (hatepain)      Join Date: Aug 2006       04-09-2010, 2:56 PM Reply   
Quote:
STFU and play golf,
And this would be inturrpreted how? As him ducking and or hiding from all of this, not owning up. He's in the public eye in a major way, there is no way this is possible for an athlete of his caliber.
Old    Clubjoe (clubjoe)      Join Date: Sep 2005       04-09-2010, 5:14 PM Reply   
"On wednesday I went to the Foot Locker and bought each of my kids shoes they all chose Nike and had never seen this commercial nor would care. Nike is a monolith that is going no where! This was about them standing behind a man that made mistakes, it took balls and hell it worked. The moral high ground here was in not ditching someone, it was standing by his side through his tribulations and helping him to get through it. Obviously they have much to gain by keeping Tiger on assuming he continues to be the golfer he has been and works towards being the man we all thought he was. He said it himself that going forward its not about how many tournaments he wins its about being a better man. Nike had the forsight to see that in him while Gatorade, Accenture, etc. did not."

BULLLLSHIATTT!!!!! (no offense)

Nike is about sales, and they probably figured they could make more money by keeping him around, and didn't fade to politics like everyone else.......IMO of course,

Tiger is a great golfer that pounded lots of girlys cuz he could, not because he has some kind of "disease" or addiction. Can't a guy be a cheatin pig "just because" anymore? And who really cares, or should care besides his wife. Again, IMO......... I just figure the girls are gold diggers or butt hurt cuz they realized they weren't the only ones he was with

BTW I thought the commercial was dumb.

ahhhh......Ok I feel better now

Last edited by clubjoe; 04-09-2010 at 5:16 PM. Reason: .
Old    Hate (HateAndPain)      Join Date: Mar 2010       04-09-2010, 5:45 PM Reply   
Well of course they kept him on to make money. That's the reason they hired him in the first place buuuuttt they didn't run away scared. This to ME shows integrity you can interpret it any way you like. Tiger is an addict just as I am. A hell of a lot more goes into it than sleeping wig women because you can. When you absolutely cannot stop yourself no matter the consequence you're an addict.
Old    Elizabeth LaMarca (lizzyb)      Join Date: Sep 2005       04-09-2010, 5:52 PM Reply   
Agreed Joe.

When is a man just a cheating pig? It seems every celebrity that is caught cheating lately claims a sex addiction. Either a large portion of them are full of crap.. or sex addiction is suddenly spreading like wildfire.
Old    AMO (amo)      Join Date: Jan 2009       04-09-2010, 6:41 PM Reply   
To a few points and comments previously. The way I see it is that he doesn't owe any of us an apology. He owes the companies he represented, his family and closest friends who knew nothing about this an apology. I'll go as far as to say that he doesn't owe the kids or the kids' parents who idolized the guy an apology. That's poor parenting if you don't teach your kid to realize that athletes are human and they make mistakes. No athlete deserves the pedestal tiger was on. But, if you want to put him there be prepared for some sort of fall, some bigger than others.
Old    Akadirtbikingdad (wakeboardingdad)      Join Date: Aug 2008       04-09-2010, 8:04 PM Reply   
Quote:
Originally Posted by dakid View Post
why shouldn't america be ok w/ nike?
Okay, it didn't come out right... I got in a hurry. If Tiger is okay with Nike then America should be too.... is what I meant to say.
Old    Hate N Pain (hatepain)      Join Date: Aug 2006       04-10-2010, 10:46 AM Reply   
Sex/Love addiction is more prominent now than it has been in the past largley due to the ease with which sex can be had these days. The internet plays a large role in that. You can go on now and be hooking up tonight if you want or watch porn without anyone knowing. SLA has been around for a long time its just now being more recognized and less faux pas meening the stigmas associated with it have some what diminished thus allowing people to more freely address it. Again just having and affair or a lot of sex doesn't make you and addict, its when you cannot arrest your behavour that it becomes a problem.

When is a man/WOMAN a cheating pig? The second they engage in an affair/trist/liason with another where one or more of the parties is married. Having an addiction doesn't lesson the responsability or lighten the disgustingness of the act. I have never had a random hook up but several of the people I have met in S.L.A.A have (both men and women) and almost without fail the party they hook up with on the otherside of the computer is a married man/woman. Statistically speaking about 80% of marriages experience some level of infidelity. Its a sad tale thats not getting better.

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