What is the best way to deal with a situation like that? I've had it happen a few times...sometimes they pay, sometimes they end up giving photo credits because "sorry sir we don't have a budget for photos"...blah blah blah
I would be seriously interested in group comments on how much to invoice for. Every photographer that fights this does a service not only to himself but to the community of amateurs and pros. This community has a right to protect their work product. Music industry has RIAA to do it for them. SEND AN INVOICE !!
To those asking how much a stolen photo could be worth...
In the immediate aftermath of the shooting, Twitter user and social media guru Joe Neale snapped a photo of police cars outside Waterloo train station. He posted it on Twitpic. Sky News editors spotted the photo and used it with their story, crediting it to "Joe on Twitter." Neale says Sky didn't ask permission, and he decided to bill the site £326.24 (about US$538) for use of his picture.