It is at the SD Convention Center, in downtown SD (111 W. Harbor Dr). It runs through Sunday. Definately worth checking out. Can't see my actual boat yet since it is at the dealer getting a tower, etc. But, the whole Malibu line, as well as all the others are there. There are usually riders that show up sometimes. I heard that Atkinson would maybe show up at the MC booth. Don't know for sure.