I've been to two tapings of that show and you have to really woo the producer and his assistants over in order to be picked. It's a very long process to even get into the taping but it's worth it once you've experienced it.
I forgot to mention, the package also came with 2 pairs of alpha bindings. My guess was 1650, everyone else was under. I think the winning bid was 1200... I have also seen people win mastercraft x-9's and x-10s. That show is awesome, and it sucks that someone who doesnt wakeboard won that stuff.