Advertising wars

(nuckledragger) · (nuckledragger) **Join Date: Jun 2004** 07-17-2009, 2:34 PM

I love it when companies battle it out through mag ads. Hurley vs. Lost.

I laughed at this one and love the small print at the bottom of the top ad.

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(jsweat) · (jsweat) **Join Date: Apr 2007** 07-17-2009, 3:06 PM

straight up owned. that is hilarious. you should do one back at both of them about the prices

(nuckledragger)

Didn't realize it was so hard to read.
On the left:
Over-priced stretchy boardshorts will not make you a better surfer.

On the right:
They expect you to pay $100 on a single pair of plain looking boardshorts? WTF??
...Lost has a sick collection of performance boardshorts with original art that will get you noticed. With the money you save, your on your way for that surf trip, or to buy that hottie some drinks at the bar. Oh yeah, we got 4-way stretch boardshorts too, and they don't make your @cker">p@cker poke out too.

AWESOME!!!!}

(wakemitch) · (wakemitch) **Join Date: Jun 2005** 07-18-2009, 11:04 PM

amazing!

(anodyne) · (anodyne) **Join Date: Feb 2006** 07-19-2009, 8:24 AM

Serious? Hurley's trying to push $100 boardshorts? I bet they sell like hotcakes in LA...

(duffmangt) · (duffmangt) **Join Date: Jan 2008** 07-19-2009, 8:53 AM

lmao thats amazing. but lost is still not cheap imo

(tcaz) · (tcaz) **Join Date: Aug 2008** 07-19-2009, 9:38 AM

No boardshorts will ever be worth $100...

http://www.swell.com/Guys-HURLEY/HURLEY-PHANTOM-120-20BOARDSHORT?cs=BW

(Message edited by tcaz on July 19, 2009)

(fullspeed)

100.00 for shorts, oh my God. My wife buys F-in jeans that cost $200. and I about crap myself. Now they want $100 bones for shorts. What a joke.

(shon_g) · (shon_g) **Join Date: Apr 2007** 07-19-2009, 1:09 PM

i seriously didnt beleive it, i thought saying $100 was just an exageration...but they are seriously 99 bucks+ tax so they are more!!!! wtf

(scott_a) · (scott_a) **Join Date: Dec 2002** 07-19-2009, 2:09 PM

Yeah, I was in Santa Cruz this past week and strolled into one of the board shops and saw those Hurley shorts. The amount of stretch made me wonder how much is too much, or at least how much is enough. Then I saw the price tag...WTF? $100? Are you effing SERIOUS? And it's not even like they make use of some new materials, it's just spandex.

(tsteeb) · (tsteeb) **Join Date: Aug 2006** 07-19-2009, 8:26 PM

lost shorts are still like 60 bucks though not too cheap themselves