Inboard Sales Statistics

We all know that we all kind of have a round idea of which inboard boats sell the most units.

But does anyone know if there is a site with statistical data supporting exactly which inboard manufacturers sell how every many units and such each year.

thanks

Boat US runs studies as does another trade e-rag i get. They list by category and brand. Not just IBs, Youll have to sort those out.
BTW:
Sea Ray is always #1

Originally Posted by baitkiller

BTW:
Sea Ray is always #1

Over Bayliner? That surprises me.

Turns out Sea Ray and Bayliner are both part of Brunswick Corporation. Crazy.

So how epic are EPIC sales?

Originally Posted by cwb4me

So how epic are EPIC sales?

If they sell more than 50 boats a year I'd be very surprised.

how naughty are NAUTIQUE sales?

Originally Posted by johnny_defacto

how naughty are NAUTIQUE sales?

Probably less than 1000 boats a year.

then, how choice are skiers choice sales?

Ok Stop. Stop now.

That would be an interesting list though - especially if it had the "epics" or other small builders also.

In 2009 the sales of ski and wakeboard boats added up to about 6500 units with an average cost of $53500. Sales rank was Mastercraft, Malibu, Correct Craft, Moomba, Centurian, Supra, Tige, Sanger, Ski Supreme, and MB. Those accounted for more than 99% of sales. In the past Supra/Moomba sales combined were higher than CC. Matercraft and Malibu are much higher in sales than the others and there is a big drop from Tige to Sanger in volume. I don't have more detail or the 2010 numbers yet.
By comparison the sales in 2006 were 13,000 and average price was $43,400.
Sterndrive sales in 2009 were 26,500 units and outboard boats 117,500

Pretty sure last year skiers choice had the most sales numbers, being moomba/supra combined

If these stats are correct I think that the inboard industry should really step back and think about making less 100k boats and focus on the 40-50k boats. In 2006 when the industry sold 13,000 units at an average of 43,400 they made $564,200,000. In 2009 they sold 6500 units at an average of 53,500 they made only $347,750,000. That is a $216,450,000 change, almost a quarter of a billion dollar loss. Are all the new 90-120k boats an attempt to recoup some of these lost revenues? Something needs to change.

The economy was significantly stronger in 06 than 09 so I am not surprised that the sales went down that much. As far as pricing it has to do with supply and demand along with cost of materials. All companies cut back and raised costs so when any boat company buys so vinyl or fiberglass or whatever else it cost them more which means it will cost the end user even more.

Originally Posted by jason95gt

The economy was significantly stronger in 06 than 09 so I am not surprised that the sales went down that much. As far as pricing it has to do with supply and demand along with cost of materials. All companies cut back and raised costs so when any boat company buys so vinyl or fiberglass or whatever else it cost them more which means it will cost the end user even more.

I agree but shouldn't the labor rates have gone down to offset the higher costs of materials? they are adding some stuff to the boats to add some cost as well but I can't even imagine the costs have gone up 25-35% since 07 or 08 like the prices of the boats have. If all the the costs have gone up that much how does MB build a completely loaded, huge 21' boat that are being sold for 55-60k while Mastercraft and Malibu can't even sell a smaller 20' boat(X2, VTX) for less then 70k? The only explanation is that Malibu and Mastercraft are actually building a signicanlty better boatI don't think this is the case. Slightly better might be true but not significantly) or that they are working on huge margins both to the dealer and then to the end user. Maybe MB is going off of a really small margin although I can't imagine they are since it seems like new MB dealers are popping up.

I am assuming Mastercraft has a huge overhead cost in tournaments they sponsor, riders, and ect. Which I am happy they do so they can have this kind of involvment in the sport and I am glad people can afford to pay for that margin, cause I can't. Without them I don't know that wakeboarding would get any exposure.

Originally Posted by ian_ashton

Turns out Sea Ray and Bayliner are both part of Brunswick Corporation. Crazy.

Bayliner is made by a bowling company, why does that seem fitting, lol? is that kinda like when amf owned harley davidson, as in the low point of their history?

Brunswick is the 3rd oldest company in the US. They own the likes of Boston Whaler, Mercury Marine, Sea Ray, Lund/Crestliner, Cabo, Hatteras, and the list goes on. It is nice to have a company backing you like that I would assume, they could be like Genmar, and go bankrupt, like their competitors.

Originally Posted by smylie

If these stats are correct I think that the inboard industry should really step back and think about making less 100k boats and focus on the 40-50k boats. In 2006 when the industry sold 13,000 units at an average of 43,400 they made $564,200,000. In 2009 they sold 6500 units at an average of 53,500 they made only $347,750,000. That is a $216,450,000 change, almost a quarter of a billion dollar loss. Are all the new 90-120k boats an attempt to recoup some of these lost revenues? Something needs to change.

All I know is that less boats being sold, means less boats on the water = Less tubers to piss me off

So long as theres atleast 1 boat for me to buy, im happy.

Originally Posted by smylie

If these stats are correct I think that the inboard industry should really step back and think about making less 100k boats and focus on the 40-50k boats. In 2006 when the industry sold 13,000 units at an average of 43,400 they made $564,200,000. In 2009 they sold 6500 units at an average of 53,500 they made only $347,750,000. That is a $216,450,000 change, almost a quarter of a billion dollar loss. Are all the new 90-120k boats an attempt to recoup some of these lost revenues? Something needs to change.

The problem with valuing the total revenue from 2006 to 2009 is you are assuming that the profit margin on the average transaction price was the same. They could have made more money in 2009 if the proft margin was higher.

Example:
2006: Total Revenue: $564,200,000. 10% profit Margin: $56,420,000 proft
2009: Total Revenue: $347,750,000. 20% profit margin: $69,550,000 proft

Seems the trend is to make more money, off of less boats. Or at least the way they are trying to survive in a down economy. If you look at luxury items such as expensive cars, Ferrari and Porsche never really suffered through the down-turn. Rich people were and are still rich, and are buying like always. I guess they figured the people with disposable income in a good economy can no longer afford to buy the medium range boats, so it was time to raise the average transaction price (and in general the profit margin), while decreasing the total number of boats sold.

Maybe their(mastercraft and other high price boats) thinking is that with the economy down and it harder to get a loan the price point buyer is not there any more. All those people financing boats for 20 years that they really couldn't afford can't afford anything anymore so why even build something for them. Just build a super high priced/high margin boat with a bunch of stupid little features that are next to useless and sell to the super rich who just want the newest and best thing. The dealers may be making a full 30% GP on these boats that they are selling for 90k+. Like Peter is saying they can probably make the same money while selling fewer boats and having lower labor costs. As long as they aren't wasting a bunch of money on a half filled plant and are workign close to capacity then it probably makes sense from a business stand point. I just don't like it because all of them are too much for me to ever afford and have a bunch of useless crap to warrant that price.

Don't think I'll ever be able to afford a new boat : ( I bought my centurion Avy brand new in 2005 for 38k......those days are history!

Originally Posted by tonyv420

Don't think I'll ever be able to afford a new boat : ( I bought my centurion Avy brand new in 2005 for 38k......those days are history!

Hijack---Tony, how was Sunland for Labor Day? I was just down there for last weekend and unfortunately all the good weather was gone.

Originally Posted by bill_airjunky

Probably less than 1000 boats a year.

I was at a luncheon for the Central FL Marine Industry Association last Dec. at the CC plant. Bill Yeargin spoke about Nautique history, economy, etc. he also stated that CC sales in 07 were around 4500 and down for 08 and 09, 2010 sales would be around 1200 and a good portion of that going overseas, he did not say 10% or 30% so no idea there.