Bruising

I'm starting to take my jumps a little farther once in a while into the flats (heelside). I landed really hard the other day and bruised my right heel which ended my day. I ride with BS Cinch wraps which have a pretty good cushion for a foot bed. Any suggestions on the best way to land so you don't hurt the bottom of your feet? MOst of my jumps I just go wake to wake which makes it much softer, I'm thinking about getting a longer line however I'm just finally jumping the wake toeside so if I went to a 70 foot plus handle I don't think I could get across.