I make a LOT of videos so my advise is make it for the people most likely to watch it- the riders and their friends! Pick music that you think suits the riders but is generally watchable by a wider audience ( think that their grandma will watch it so maybe go easy on the swearing) Polish your edits- this means get rid of anything extra you don't need. My rule is unless it is really interesting, no shot goes for more than 5 seconds. Edit to the beat of the music- this means either an action or cut happens on the beat. Finally don't be afraid to make a little intro, but don't fall into the trap of making a 2 min lifestyle intro. Most people tune out after 30 seconds and I still see even some of the more popular video makers make this mistake. Hope this helps!
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