Hey JL, what's lacking in the current vid's is what Cathy describes - WHAT trick's and "how do you do it". The foundation that everyone is accustomed to is a wakeboard instructional. There will be a trick described, then a rider performs the trick (with a rocking soundtrack) then slow mo of the trick with the narrator pointing out how to set it up, and tips for completion.
Right now all the vid's show how to get up and free surf and don't go any further. It's the transition from THAT into tricks that is the biggest void, especially now that folks are stepping up their game.
Have Josh do a surface three - explain it step by step, show where to start from, where to place the nose of the board, how to drag your hand and break the fins loose, how to bring your head around and I think a description of what the trick should "feel like" when done correctly. Diagnose common problems - if you're falling out the back you aren't breaking the fins loose...rotate out on the table and you are starting to high on the wake - those sorts of things. I think the epitome of this sort of "tool" is the series of wakeboarding instructionals by Shaun Murray - Detention.
Aerials! Who wouldn't want to learn how to do an Aerial from Josh Sleigh!
Skate style tricks - shuv's, 3 shuv's, big spin, etc.
Identification of what tricks CAN be done, this is a problem for many folks as it's just their own crew day-after-day and they don't have an opportunity to see a Josh, or Jaime killing it behind the boat. The vid's you are releasing teasers on will fill a big void here.
Also show the progression. Which tricks must be mastered in order to move upward and onward. For example - if you want to land a surface 5, you really need to learn to ride backside switch first.
The quality of your work is stellar, you folks would make a great product.
OH! and you need to feature me in one sequence with the soundtrack being Mother's Dream by Candlebox off the self titled album.