Well you could take a look at some of the female snowboard companies (Eg. venussnowboards.com girlboards.com)
Please don't use the word extreme.
Well you found your market: Women.
As far as board designs: I would offer something of a forgiving nature, but still high performance (Eg. HL Premier, LF Litmus, Jobe Lyman, DU Summit). Simple clean designs, that work well.
As far as brand name: Something that may suggest Feminine, but not super girl (avoid "flower power"
). Same with the logo, something cool but not overly girly. (Roxy is a great example of this, feminine, but not overly girly).
Graphics, well I'm not a girl (But I could fool anyone, when in a dress
) but I've seen some snowboard graphics are just horrible, all hearts and fairy's stuff. Just plain tacky, obviously designed by a guy. Some board graphics that have been popular, are the blindside flower 5-0. Graphics are very important, you gotta make a good first impression. Most girls are only just getting into wakeboarding, so aren't quite into all the details of it, so if you have a board that attracts the eye, you'll sell much more. (for example the Michael York idea from Paula) But I'm not saying ignore the board design, because at the base of it, thats what counts.
As far a clothes, well you know what you like, start there.
And yes, Name a board Destiny, the name alone conjures up an atmosphere in the brain. And find some other names like that, that creates an atmosphere, they're easier to remember.
Girls are much harder to design for. Guys are simple, have a board with a big 3-stage rocker, slap a pro's name on it, with the graphics of a hot chick, instant success
(Message edited by kristian on March 23, 2004)
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