Most Creative Marketing Tactic by a Board Company

What is the most creative thing you have seen a board company do to market itself and product? What would you like to see more of or what would entice you to look more into a brand to buy some of their product?

Thanks to all that reply.

SINE Experimental Durability Testing./thread

Ben.... so true. So so true. haha

+1 for SINE. AWESOME.

Not really creative, but more perfect.

I like what CWB has been doing. I always enjoy their adds on the site & they have some real funny web videos. It looks like they are having a great time and that's what gets me pumped to ride

I won't name crews, but I'm so over the t-shirt riding tuff guy that hates his job attitude.

First- great question. Really had to think, and had to think historically...

I don't mean for this to come off as total kiss-assing or answering with a softball/vague answer, but for me it was the way the Squirt was introduced - the very first one. What was creative about it?

The board was.

Then they affixed Gator to one, and it was done. It's really all they needed to do.

They totally broke into new territory with that board. It was unlike anything else at the time, it was a huge leap, and it totally worked.

Another one, Ronix's slow emergence.
They maintained radio silence and went off to build a product line and team that blew up so fast for them (in a good way).

Juuuuuuuuust as I was getting mildly annoyed with the lack of any sort of information, we started seeing product and it was, for the most part, beautiful.
If they had gone another couple months with the metaphoricalwaterwonderland stuff I would have been super annoyed. They made people wait, but not so much that people were getting irritated. Clever. Then just the simple ads, simple approach, understated superiority. All of this made Ronix coming up real interesting.

Ronix and SINE so different but soo good!

Sine= Carls Jr $6 burger ad campaign.

Hot chicks, suggestive but subliminal and gets the point across.

Skulls, and more skulls!

not the beginner marketing 101 hype build model that every 17 yr old seems to think is brilliant, yet those companies always seem struggle

This isn't really about ad campaigns per se...but I remember liking ronix's entrance, but out of any wakeboarding company, I enjoyed the emergence of company the most. They had the company wake blog for about half a year or a year (I can't remember) prior that allowed for small peeks at the product's development, and it also gave justin a voice. then they had some cool random ****, like that image of tom seleck (sp) and the company logo...I just thought that looked bad ass. I just remember being really excited to check things out at their launch at expo. now it's not as fun for me because the blog isn't updated and I don't use twitter, but even those one trick videos they released over the past year were something cool.

I like how CWB is making it fun.