Best thing to do, copy what your competitors are doing, because it's probably working. Unfortunately I can't imagine business booming up there in your industry (forgive me if I'm wrong), so you probably need to be pretty aggressive to get even sustainable part time work. If you spend money on any sort of advertising, spend some time figuring out a way to track your returns so that you can rinse and repeat for next year/month/whatever. For example, if you're paying for a superpages listing, find a number forwarding service (there's a ton of cheap ones online), use a custom number for each ad, monitor where your best business generating calls are coming from.
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