Product Placement

Just got back from the movie "She’s The Man" with Amanda Bynes with my family. Amanda's character was in her brothers room talking to him. Behind her on the wall were Inland Surfer posters, stickers, and the '05 board lineup along with quicksilver logos and other surf posters. I noticed it because I own a Inland Surfer and I thought it was great product placement and exposure for the new sport. I sent an email to Jeff Page at Inland Surfer to let him know, and to his surprise he was totally unaware. I guess he will have to see the movie.