Thoes are Traditional step light LED's with 5 light's I suspect the cammera lightiing is giving a effect thats not true to life. Most likey you will see a some what solid glow comming from the lights and not 5 individual beams as they appear in the picture.
Just a quick search broght up this
http://www.ridethelite.com/index.cfm...&category_id=4
I havent bought anything from this company I know nothing about them