Help with product name.

I have to design and "market" a product in one of my engineering classes. I have no shortage of ideas for both new products and improvements to existing ones. However, I do have trouble coming up with good names for them. What I have chose to design is a mount for the bed of a pickup that holds wakeboards when traveling.

I guess I have two questions.

1. How many people would be interested in something like this?

2. Can you help me come up with a good name for it?

I can post pictures of what I have, I'm just not sure how to protect my "intellectual property" also, is there already a solution for this? I haven't seen one.