I Just read this and thought it was interesting. No Malibu or Centurion mentioned. Bayliner, even got an award. NMMA Recognizes Outstanding Customer Satisfaction With CSI Awards
Record number receive CSI honors during IBEX Industry Awards Breakfast
MIAMI, November 3, 2006 - - Fifty-six boat and engine manufacturers were recognized at the 2006 International BoatBuilders’ Exhibition and Conference (IBEX) in Miami Beach Friday morning for excellence in customer satisfaction by the National Marine Manufacturers Association (NMMA), as part of the association’s Customer Satisfaction Index (CSI) program. The awards were presented during the annual IBEX Industry Breakfast on November 3 at the Miami Beach Convention Center.
The Marine Industry CSI Awards program recognizes participating companies actively measuring customer satisfaction to pursue continuous improvement. Award recipients achieved and maintained an independently-measured standard of excellence of 90 percent or higher in customer satisfaction over the past year, based on information provided by more than 50,000 consumers purchasing a new boat or engine during the period between July 2005 and June 2006. A minimum of 25 consumer responses are required to quality.
The following companies were honored this past year for their efforts to increase customer satisfaction levels in the boating industry (category for recognition appears in italics):
ALBEMARLE BOATS
Inboard Fishing Express Boats
AMERICAN SUZUKI MOTOR CORP.
Outboard Engines
AQUA PATIO
Pontoon Boats
BAJA MARINE
Sterndrive Cuddy Express Boats
BAYLINER
Fiberglass Outboard Boats
BENNINGTON MARINE
Pontoon Boats
BOSTON WHALER
Fiberglass Outboard Boats
CABO YACHTS
Inboard Fishing Express Boats
CARVER YACHTS
Inboard Flybridge Sedans & Convertible Boats
Inboard Motor Yachts & Trawlers
CENTURY
Fiberglass Outboard Boats
CHAMPION BOATS
Fiberglass Bass Boats
CHRIS-CRAFT
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
COBALT BOATS
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
CORRECT CRAFT
Inboard Watersport Boats
CRUISERS YACHTS
Inboard Express Cruiser Boats
EDGEWATER BOATS
Fiberglass Outboard Boats
FOUR WINNS
Deckboats
Fiberglass Outboard Boats
Sterndrive Bowrider Boats
G3 BOATS
Aluminum Outboard Boats
GLACIER BAY BOATS
Fiberglass Outboard Boats
GLASTRON
Fiberglass Outboard Boats
Sterndrive Bowrider Boats
GRADY-WHITE BOATS INC.
Fiberglass Outboard Boats
HARBERCRAFT
Aluminum Outboard Boats
HARRIS FLOTEBOTE
Pontoon Boats
HATTERAS YACHTS
Inboard Flybridge Sedans & Convertible Boats
HONDA MARINE
Outboard Engines
HYDRA-SPORT
Fiberglass Outboard Boats
INDMAR PRODUCTS
Inboard Engines
KAYOT
Deckboats
LARSON
Sterndrive Bowrider Boats
LUND BOATS
Aluminum Outboard Boats
MANITOU PONTOON BOATS
Pontoon Boats
MASTERCRAFT
Inboard Watersport Boats
MCKEE CRAFT BOATS
Fiberglass Outboard Boats
MONTEREY BOATS
Sterndrive Bowrider Boats
MOOMBA BOATS
Inboard Watersport Boats
PATHFINDER
Fiberglass Outboard Boats
PREMIER MARINE
Pontoon Boats
PRO-LINE BOATS INC.
Fiberglass Outboard Boats
PURSUIT BOATS
Fiberglass Outboard Boats
REGAL MARINE
Deckboats
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
REGULATOR MARINE
Fiberglass Outboard Boats
ROBALO BOATS
Fiberglass Outboard Boats
SAILFISH BOATS
Fiberglass Outboard Boats
SEA RAY BOATS
Deckboats
Fiberglass Outboard Boats
Sterndrive Bowrider Boats
Sterndrive Cuddy Express Boats
Inboard Express Cruiser Boats]
Inboard Fishing Express Boats
Inboard Flybridge Sedans & Convertible Boats
Inboard Motor Yachts & Trawlers
SEASWIRL BOATS
Fiberglass Outboard Boats
Sterndrive Cuddy Express Boats
SEDONA MARINE
Pontoon Boats
SKEETER PRODUCTS INC.
Fiberglass Outboard Boats
STRATOS BOATS
Fiberglass Bass Boats
SUPRA BOATS
Inboard Watersport Boats
SWEETWATER
Pontoon Boats
TIARA YACHTS
Inboard Express Cruiser Boats
Inboard Fishing Express Boats
TIGE BOATS
Inboard Watersport Boats
VOLVO PENTA OF THE AMERICAS
Sterndrive Engines
WELLCRAFT MARINE
Fiberglass Outboard Boats
WORLD CAT
Fiberglass Outboard Boats
YAMAHA MOTOR CORPORATION USA
Outboard Engines
“The fact we have more CSI Award recipients this year than ever before validates industry efforts to improve product quality and customer satisfaction across the board,” says NMMA president Thom Dammrich. “These 56 companies are leading the charge to make the best times in every boater’s life every day they are on the water, and to make boating the number one choice in recreation.”
NMMA launched its CSI program in 2001 to provide boat and engine manufacturers with an independently-measured, cost-effective tool to help improve customer satisfaction in the boating industry. Since the program’s inception, more than 400,000 surveys have been sent out to new boat and engine customers, allowing participating manufacturer companies to monitor customer satisfaction on an ongoing basis, and to benchmark themselves against the industry and their competitors. The program currently has 96 boat and engine brands participating.
The Marine Industry CSI program meets the 2007 model year CSI requirements of the NMMA Boat/Yacht Certification program. For manufacturers that are full participants in the Marine Industry CSI process, the included reporting also fills the dealer level CSI requirements of the Marine Industry Dealership Certification program.
For more information on CSI Award recipients, or to get involved with the CSI program, contact NMMA director of CSI Programs Terry Leitz at (312) 946-6212;
tleitz@nmma.org.
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