From previous discussions, I'm pretty sure it is not a scam. The fine print that J-rod mentioned includes something like a 3-year 'delay' before the coupon can be claimed, and things must be done 'just so' or you forfeit your $$ (although it is given to charity if I remember right, so still not scammish). Ideally, once you've bought boards for 3 years in a row, you'd never have to shell out much for a new board each year from then on.
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