Obrien is recycling product names?

Does anyone know the reason for this? The System binding used to be a high end pro binding around 02 and 03. I remember seeing Darin's and a few other pro's prototype Systems in magazines and wishing I could get a pair. Now its back as a 100 dollar entry level. The same goes for the Plush. Years ago, I thought the Plush Pros on a Swindle was the coolest looking setup on the market, but now its a womens binding?

Just curious is all. Who knows, maybe they'll bring the Zones back as a kids boot!