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Old    Dan (dcdman67)      Join Date: Feb 2005       05-14-2006, 1:35 PM Reply   
What kind of markup do retailers make??

What is the your average monthly turnover on boards and bindings and how much inventory do you hold??

I am in the process of writing a business plan for class. I have always been interested to see the costs of starting and running a boardshop.
ANY info or insight would be appreciated.
Old    Anodyne (anodyne)      Join Date: Feb 2006       05-14-2006, 6:12 PM Reply   
Dan, I doubt you'll get any information on here... Retailers and people in the industry aren't exactly chomping at the bit to expose to the customer their numbers. It'd be like Superman exposing his identity.
Old    gcreed            05-14-2006, 7:42 PM Reply   
mark up on soft goods is keystone, which doubles the price. Some goods will be keystone +2, some have incentive buys. Not sure on hard goods in wake industry. The snowboard company I worked for marked everything up keystone though.
Wetsuits work on a lesser margin, about 40% mark up.
That should get you started.
Old    Karl De Looff (boarditup)      Join Date: Jan 2004       05-15-2006, 7:00 AM Reply   
I wish I could get those mark-ups. Too competitive for that kind of profit. Maybe a captive market at a resort....
Old    Pete Mann (juiced4ever)      Join Date: Oct 2005       05-15-2006, 8:28 AM Reply   
The average mark up on wake hard goods is 40%. You dont make much money in it and it is an expensive sport to inventory. That is why alot of smaller shops dont like to carry wake. But if you want to make money selling boardshorts and other accs. you need the Big tickets to get them (customers) in the door. Hope that helps a bit. And as far as turn over and return on investment, it depends on your area. Different shops see different customer base.
Old    Justin Rodier (jwr)      Join Date: Jan 2006       05-15-2006, 8:35 AM Reply   
Dont most board shops make the majority of their money selling wakeboard boats?
Old    Greg Hodgin (eccpaint)      Join Date: Feb 2002       05-15-2006, 8:37 PM Reply   
Most boardshops don't sell boats. You will find alot of boatshops that sell boards though.

Very expensive to stock a shop. Wakeboards, snowboards, surfboards all high ticket items. And most all manufacturers require a minimum order, some as much as $20,000. By the end of the season you are trying to just get your money back.


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