Can't get into Expo because I'm not with a company but I look forward to Wake Awards every year. It's as good time and free to the public, just eat before you arrive and bring cash for the bar. No food unless your at a table and no CC's. We bought a couple beers for some guys and they hooked us up with a plate though.
My favorite part is watching all the riders stoked on what each other is doing to push the sport.