I feel like I should chime in here as their former wakeboarding editor.
They tried. At least online - they tried. You guys didn't come to their party. Just kidding.
I mean that wake traffic was always lowest, and this was the issue with viewership too.
Though they partnered with great folks like Alliance, Heavener, McKee, all have gotten work onto FUEL and made it better. While wakeboarding was part of their goals as a company, I think they killed it. Did awesome. Pushed me hard and we got shows like Pull. But in their eyes, nobody was watching and nobody was coming to the web site.
I won't name names but my boss was an absolute tyrant about site traffic. In the mean time, wakeboarding & wakeskating (because they wanted to cover both) were reduced to just "wake" in lowercase letters, last on the navigation bar.
Which was the biggest doorway to my section.
My section was great. I got to do features with heavyweights like Josh Letchworth, who I declared as the "Dean of Wakeboarding Photography". I wrote up a great feature with him and now it is reduced to this: http://fueltv.mo2do.net/s/5460/Results
. And that is the case for my thing with Soderlind, a handful of pro's and boat company execs. The traffic wasn't there so they tried some dippydingle in Florida with apparent connections and he did ok for awhile and then they axed the section shortly thereafter. Him and me both.
I put so much work into that site. I am sad to see what they are doing too.