So I bought Rewritten on Friday at the (disappointingly small) Detroit boat show, and just thought I would post up my initial thoughts for anyone else looking to get a new video.
I really liked the vid, first off. They did a bunch of different stuff in it to make it stand out from the crowd. Instead of doing individual rider sections, they split up the sections by location. It all seems to be in and around Florida, mostly at different rider's houses. Gives it more of a team vibe, which is what they were going for I'm sure. They also had some different music. A few of the songs were just instrumental, which I really liked. It make it more of a background thing so that you really focus on the rider instead of the tunes. It was also kinda trippy music. There was more lifestyle stuff in the video as well, just little clips of the team messing around between riders and whatnot. I like that it gave the vid a really relaxed feel, instead of the intense "hammers all day, business not pleasure" feel of a lot of other videos. And finally, no commentary on the state of the sport, the personal struggles of the athletes, or the industry. Which added to the lighthearted feel of the video. Not trying to be inspirational or anything like that, just a team of guys messing around doing what they love. The commentary has its place in other videos, but this one was awesome without it.
And a few other little comments. Looked like BT was riding a Byerly Blend the entire video, Mike Schwenne wore out that tweaked indy grab of his (it looks good, but he just did it way too much), why was Murray wearing 08 boots doing something as crazy as a plane related stunt (no spoilers), and Murray's handle tree looked pretty cool, anyone else done that?