I love it when companies battle it out through mag ads. Hurley vs. Lost. <BR> <BR>I laughed at this one and love the small print at the bottom of the top ad. <BR> <BR><img src="http://www.wakeworld.com/MB/Discus/messages/65919/717366.jpg" alt="Upload">

straight up owned. that is hilarious. you should do one back at both of them about the prices

Didn't realize it was so hard to read. <BR>On the left: <BR>Over-priced stretchy boardshorts will not make you a better surfer. <BR> <BR>On the right: <BR>They expect you to pay $100 on a single pair of plain looking boardshorts? WTF?? <BR>...Lost has a sick collection of performance boardshorts with original art that will get you noticed. With the money you save, your on your way for that surf trip, or to buy that hottie some drinks at the bar. Oh yeah, we got 4-way stretch boardshorts too, and they don't make your <a href="mailto:p@cker">p@cker</a> poke out too. <BR> <BR>AWESOME!!!!}

amazing!

Serious? Hurley's trying to push $100 boardshorts? I bet they sell like hotcakes in LA...

lmao thats amazing. but lost is still not cheap imo

No boardshorts will ever be worth $100... <BR> <BR><a href="http://www.swell.com/Guys-HURLEY/HURLEY-PHANTOM-120-20BOARDSHORT?cs=BW" target="_blank">http://www.swell.com/Guys-HURLEY/HURLEY-PHANTOM-120-20BOARDSHORT?cs=BW</a> <BR> <BR>(Message edited by tcaz on July 19, 2009)

100.00 for shorts, oh my God. My wife buys F-in jeans that cost $200. and I about crap myself. Now they want $100 bones for shorts. What a joke.

i seriously didnt beleive it, i thought saying $100 was just an exageration...but they are seriously 99 bucks+ tax so they are more!!!! wtf

Yeah, I was in Santa Cruz this past week and strolled into one of the board shops and saw those Hurley shorts. The amount of stretch made me wonder how much is too much, or at least how much is enough. Then I saw the price tag...WTF? $100? Are you effing SERIOUS? And it's not even like they make use of some new materials, it's just spandex.

lost shorts are still like 60 bucks though not too cheap themselves