billy2603 |
02-18-2008 12:58 PM |
As part of a marketing class, I have a project due that includes an industry analysis on the boating industry (my choice). I was hoping to get help finding information from anyone that would be willing. Please let me know if you have any info or links to where I can find info that may be of help in any of these areas: <BR> <BR>1. Major manufacturer history (any "pleasure" boats, not just inboards) <BR> <BR>2. Sales numbers by manufacturer (inboard, outboard, inboard/outboard, sailboats included) <BR> <BR>3. Sales numbers by types (inboard, outboard, inboard/outboard, sailboats) <BR> <BR>4. Sales numbers (total boating industry) <BR> <BR>5. Top 10 in sales, Top 10 in growth <BR> <BR>6. Geographic sales distribution <BR> <BR>7. Global sales <BR> <BR>8. Customer demographics info (age/income/sex/etc) <BR> <BR>9. Growth trends (who is winning/losing - fishing/skiing/wakeboarding/deckboats?) <BR> <BR>10. Percent of marketing budgets spent for events/magazine/tv/etc <BR> <BR>11. Major suppliers - do manufacturers share common suppliers? <BR> <BR>12. New industry entrants - who succeeded and who failed - why? <BR> <BR>I know some of you have a lot of connections, so I appreciate any help or direction that is given!
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