Seems like most of your sponsors buttons and links open the clicked site within the same window, where WakeWorld is being displayed. If you open a new window for the clicked site, then you keep the user on wakeworld instead of wandering around on the net. May improve your clicks/hits AND keep the site open for the user.

Actually, the only ones that should be doing that are the long banners at the top of the content pages. All the others should open up in a new window. Unfortunately, I can't figure out how to get those ones to do it because they are served with a different technology than the others. We're busy redesigning the site now, so all of that will be fixed up.