SoBe Named Official Beverage of
2002 Gravity Games
Date: 7/2/02
Author: Octagon Marketing Press Release
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NEW YORK – The Gravity GamesTM announced that SoBe is the Official Beverage of the 2002 event. To be held this year in Cleveland’s North Coast Harbor behind the Rock and Roll Hall of Fame and Museum, July 27th to August 4th, the Gravity Games is the highest-rated, best-attended action sports, music and lifestyle event in the world.
"We're looking forward to stepping up our relationship with the Gravity Games for 2002," said SoBe Senior VP of Marketing, Renee Coughlin. "It's an event that is truly relevant to SoBe consumers. When you look at the Gravity Games audience and the significant number of SoBe's Team Lizard athletes that participate in the Games each year, this relationship makes a tremendous amount of sense. When you add to that SoBe's unique, fun way of interacting with the fans, which we fully intend to bring onsite, you've got a great fit."
SoBe will have a large presence at this years Gravity Games, supporting its core product line along with the SoBe Adrenaline Rush and Love Bus Brew brands. A unique, SoBe-branded interactive area in the festival village will provide consumers with entertainment and encourage Gravity Games fans to sample each of the SoBe products. SoBe Adrenaline Rush will be the featured brand at the downhill course, and key SoBe signage will be integrated throughout the venue.
"We are excited to welcome SoBe to the Gravity Games family," said Tom Worcester, senior vice president and head of sales for Gravity Games LLC. “The action sports audience is becoming an increasingly important segment of the youth market. Partnering with the Gravity Games will significantly help SoBe reach this target market more effectively. We look forward to a long-lasting, mutually-beneficial partnership."
Entering its fourth year, the Gravity Games will feature more than 250 of the world's best professional action sports athletes competing in Bike, Freestyle Motocross, Street Luge, Skateboarding, Inline and Wakeboarding events. In the heart of the action is an interactive festival village which features something for everyone including live concerts from some of today's top bands, the latest in action sports equipment and fashion, interactive demos and athlete autograph sessions.
NBC will broadcast 10 hours of Gravity Games competition this Fall in addition to an extensive international television schedule. Last year's coverage garnered two Emmy nominations for NBC Sports.
The Gravity Games is jointly owned through a strategic partnership among PRIMEDIA (NYSE: PRM), the leading targeted media company, Octagon, the global sports marketing arm of The Interpublic Group (NYSE: IPG) and NBC Sports.
SoBe Beverages joins Gravity Games’ other partners including Presenting Sponsor and Official Vehicle Dodge, Mongoose and GT Bikes, Lee Dungarees, Norelco Shaving Products and Speed Stick Anti-perspirant and Deodorant.
For more information on the Gravity Games log on to www.gravitygames.com.
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